Meghan Mcleod
Welcome to my digital portfolio!
This is my curated collection of the work that has helped shape my career.
Over the past 19 years, I’ve worked with organizations ranging from emerging startups to global brands, helping them clarify what they stand for and how they resonate with the audiences they want to reach.
My experience spans marketing, communications, brand strategy, website design, digital marketing, SEO, paid advertising, and analytics—bringing together creative storytelling and data-driven strategy to build meaningful customer experiences.
My path into marketing began through an early interest in psychology and a fascination with the human mind—particularly what drives passion and connection. That curiosity led me to the fields of advertising, branding, communications, and marketing, where understanding people is at the center of everything we do.
ABOUT ME
Outside of work, you'll usually find me exploring the Pacific Northwest with my family where I was raised. We love spending time in nature, photographing our adventures, and learning about wildlife and mycology in our forests. Hiking, camping and foraging new foods has become a favorite family hobby. You may also find me exploring antique shops and restaurants along the way. I also really enjoy all kinds of music and the lively music scene our area offers.
Below are a few snapshots from recent adventues and interests that inspire my work.
EXPERIENCE
Marketing, Advertising Strategy, SEO, Communications, Web Design, Creative Design, Events, Branding, Conversion Optimization, Data Analysis, Project Management and Leadership.
Growth Marketing Director
Ad Edge Digital Marketing
11/2019 – 3/2026
Led cross-functional teams to execute omnichannel campaigns across health, luxury, entertainment, construction, manufacturing, and education industries. Managed integrated marketing strategy and campaign execution for top-tier clients and startups including Muscle Up Bars, 4C Foods, Fig Linens, Stamford Tent, and Grace Farms. Integrated AI tools and insights into campaign strategy and execution, supporting omnichannel marketing initiatives across multiple industries. Managed the launch and promotion for 3 seasons of the Cooking by Heart with Chris Sarandon podcast, which ranked in the Top 5% globally on Listen Notes. Chris is known for his major roles in The Nightmare Before Christmas, Princess Bride, Child’s Play and Fright Night. Star Guests include Susan Sarandon, Levar Burton, Jacques Pepin, Mike Flanagan and Carol Kane.
Enterprise Account Manager
Logical Position
1/2017 - 9/2019
Managed strategic advertising and growth marketing for top enterprise accounts at an award-winning agency. Accounts included Yeti Coolers, Next Day Display, Cascade Health Care, and The Frank Lloyd Wright Foundation. Supported in team recruitment, onboarding, and training while contributing to client retention and account growth. Kept an average of 97% retention rate with an average book of 40 clients. Book of business kept an average of 3:1 LTV: CAC. On the enterprise top earning team that was regularly trained by Google and Bing through in person meetings as a select premier partner. Led cross-channel digital marketing initiatives across SEO, paid media, and conversion optimization strategies.
Campaign Manager
YAHOO!
02/2012 - 12/2016
Delivered large-scale digital advertising campaigns for globally recognized brands including Expedia, Travelocity, Choice Hotels, Kayak.com, Delta, Samsung, DISH Network, McDonald’s, and Disney. Contributed to a team responsible for $3.28B in annual digital advertising revenue through campaign execution, optimization, and account support. Planned and directed the Norton Antivirus Cybergeddon web series advertising campaign across 25 countries and 10 languages. At the time of production, it was the most expensive web series ever produced and was highly awarded.
Marketing Coordinator
Scarlett Marketing
110/2009 - 02/2012
Managed marketing campaigns for the Pearl District Business Association and produced large-scale events for the Crystal Ballroom, Oregon Trail Blazers, Coast Hotels, and others. Assisted in raising $105,000 for the Portland Trail Blazers annual charity ball and coordinated stage operations for events with more than 3,000 guests. Coordinated talent booking, oversaw green room operations, and led event teams in executing marketing and promotional initiatives.
Digital Marketing Coordinator
Fir Advertising
09/2011 - 01/2012
Assisted in establishing Portland State University’s first student-run advertising agency, contributing to digital strategy and campaign development for real-world corporate clients. Led social media plans and conducted target market research for creative, media planning, and website concepts. Contributed to a prestigious and award-winning MINI Cooper Countryman campaign.
Event Coordinator
White Knight Marketing
09/2007 - 01/2009
Coordinated large-scale promotional events for Portland Fashion Week, Rock the Runway, Budweiser, Smirnoff, and Jägermeister among others. Managed experiential marketing events across the Portland market and led a promotional team of approximately 30 brand ambassadors and event staff. Oversaw event logistics including stage management, runway coordination, talent booking, and brand training.
AWARDS
I’ve been fortunate to work alongside talented teams on projects that have earned recognition for creativity, innovation, and results.
Below are a few noteworthy awards and honors:
Ad Club CT
Best PPC Agency
2025
Technology Insights Magazine
Top 10 Education Marketing Company
2024
Marcom Awards
Gold Award
Outstanding Social Media
Cooking by Heart
2022
Las Vegas
Business Press
Bing Americas Partner of the Year
2019
The Stevie Awards
Silver Winner
2019
Google Premier
Partner Award
Growing Businesses Online Winner
2017
Yahoo!
Purple COW Award
2016
Yahoo!
Top Performer of the Month
2015/2016
Effie Awards
Gold Award
2011
ACADEMIC ACHIEVEMENTS
Bachelor of Business Administration - Portland State University
Marketing and Adverting Dual Majors - Minor in Film Studies
United Indigenous Students in Higher Education (UISHE)
Associates In Psychology - Portland Community College
Phi Theta Kappa Honor Society
